What is Search Engine Optimization?

Search Engine Optimization or SEO is the process of trying to raise your “PageRank” on the search result pages of the major internet search engines like Google, Yahoo, and MSN. When a user does a search on Google, Google Search refers to Google PageRank proprietary search algorithm to determine which web pages to display on the search results page and the order in which to display them.  The closer your site appears to the top of the search results page, the higher the probability that a user will visit your website. Unlike the advertising portion of Google’s search result pages, these search results and the order they are displayed in is not manipulated by the sites contribution to Google’s income. Google PageRank is designed to enhance the users experience not maximize earning potential. Advertisers can pay to get to the top through Google AdWords, but with Google, they are clearly marked as advertisements and most searchers know that the actual search results are not advertising driven.

With Global Presence Marketing we work to increase your visibility on search engines by ensuring proper construction of our site. The GPM Staff is constantly studying and testing new techniques to increase the traffic to our client’s websites. Although we never guarantee search engine placements, we guarantee that your site will indexed by the Google search engines.